Improving Population Health Management with Data Visualization
Azara Healthcare, a leading provider of solutions designed to support population health, wanted to empower their clients in the community health center and physician practice space to do more with their data. Their products equip these providers with the tools to customize population health initiatives, identify at-risk patients, improve quality, reduce costs, and simplify mandated reporting. The primary focus was DRVS, a centralized data analytics solution that Stirling Brandworks partnered with Azara to build.
- User Research
- Competitior Analysis
- Brand Development
- App Interface Design
- Website Design + Dev
- Maintenance & Support
In collaboration with Azara, Stirling provided continuous product design and development, adding features and optimizing the DRVS experience for end-users. The enhanced product was complemented by a newly designed website, complete with a simplified product animation, offering a look at DRVS, without revealing proprietary information.
Through collaboration with the larger Azara team, strong communications across all channels, and strategic guidance, Stirling and Azara forged a partnership that thrives to this day.
Getting To Market And Proving Value
Like many product companies, Azara communicates with customers and prospects by leveraging email marketing, social media, and their corporate website. Due to fragmented systems, the sales and marketing team did not have the required data and lacked a central repository to manage customer touchpoints.
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