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Campbell’s vs. Cadillac: Brand Evolution to Reach Younger Audiences

As new generations gain spending power, brands must adapt to make connections. In this episode of Brand2Brand, Thomas and Veronica discuss how brands can evolve to reach new audiences without alienating the generations that lead to their success. Keeping market share is an ever-changing game. Let us give you the right playbook to win. Reference […]

Read More vs. What The AI Race To Market Means

Silicon Valley loves AI startups, and businesses should too. In this episode of Brand2Brand, Thomas and Veronica dig into what all businesses can gain from AI-powered tools while discussing the benefits of democratizing access.  With the rate of new AI products hitting the market, there’s a lot to choose from. However, not adopting any AI […]

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ChatGPT vs. Midjourney: How AI is Shifting Business

Artificial Intelligence (AI) is rapidly changing the business landscape, and every business owner and marketer should pay attention. In the latest episode of Brand2Brand, Thomas and Veronica dive into how AI can be leveraged to enhance a brand’s competitive edge, increase efficiency, and create new growth opportunities. Don’t get left behind. Lean into to potential […]

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Philip Morris Vs. Ben & Jerry’s: Are CSR & ESG Initiatives BS?

Are Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) frameworks exploited for marketing purposes? On this episode of Brand2Brand: The Marketing Show, Thomas and Veronica answer that question.  These complex concepts allow businesses to evaluate and exhibit their impact on society, the environment, and the world around them. However, as consumers demand greater […]

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We Asked ChatGPT About Using ChatGPT to Write a Blog. Here’s How it Went.

How can ChatGPT revolutionize blog writing? As marketers and business leaders, tools like ChatGPT can astronomically shift our team’s productivity. ChatGPT is an AI chatbot developed to mimic and produce dialogue conversationally. It instantly produces content and responses based on the prompts you provide. To share a glimpse of how to leverage the increasingly popular […]

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Thomas A Stirling View

Leader Of The Brand.

Does Brand Authenticity Always Follow The Leader?

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You Do You. Until You Don’t. Brand Authenticity Gets Personal.

When You’re The Brand.

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Brand authenticity. Get real or get lost.

For a younger and increasingly influential generation of consumers, a brand’s authenticity matters.

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