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L.L. Bean vs. Stanley: Heritage Brand Adaptation for Modern Audiences

This episode unpacks how these iconic outdoor brands, L.L. Bean and Stanley, have reinvented themselves for new generations, blending tradition with trendy campaigns and digital-era fame. Perfect for marketers and brand enthusiasts, it’s full of insights on evolving classic brands in today’s fast-paced market.  Reference Links

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Fortnite vs. PRIME: Building Brand Loyalty with the Youths

Silly rabbit, brands are for kids! Explore the changing landscape of digital marketing with two powerhouse brands: YouTuber Logan Paul’s PRIME energy drink and the gaming sensation Fortnite. Discover clever media tactics, effective audience engagement strategies, and more in this must-listen episode filled with valuable insights and actionable takeaways for connecting to the younger generation.  […]

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Yeti vs. Red Bull: Marketing a Lifestyle

Join us on a thrilling journey through the innovative marketing strategies that popular brands Yeti and Redbull have used to go beyond selling products. Take lessons from these masters as we uncover how they leverage their brand to create a way of life that consumers are excited to participate in. This episode is jam-packed with […]

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Picture of Thomas and Veronica with text "Leverage AI in any Business"

LIVE EPISODE: How to Leverage AI in Any Business

Incoming: Recorded live episode! Join Thomas, Veronica, and our tipsy audience for a conversation about the power AI has in optimizing how we operate. By automating and streamlining mundane tasks, you can empower your team to reserve their valuable time for more strategic initiatives. AI is here to stay. Claim your place in crafting the […]

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