On this episode of Brand2Brand: The Marketing Show, Thomas Stirling and Veronica St. Cyr dig into leadership’s impact on brand loyalty. From Disney CEO’s massive layoffs and disappointing earnings to Starbucks CEO’s antagonistic emails and unionization controversy, leading a brand has never been this complicated.

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<a href="https://thewaltdisneycompany.com/the-walt-disney-company-board-of-directors-appoints-robert-a-iger-as-chief-executive-officer/">The Walt Disney Company Board Of Directors Appoints Robert A. Iger As Chief Executive Officer</a>

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<a href="https://www.theverge.com/23460947/netflix-hulu-disney-plus-apple-tv-streaming-price-hikes-truth-behind">This is why streaming Netflix, Disney Plus, and HBO Max keeps getting more expensive</a>

<a href="https://www.cnbc.com/2022/03/16/starbucks-ceo-kevin-johnson-is-retiring-howard-schultz-returns-as-interim-chief.html">Starbucks CEO Kevin Johnson is retiring, and Howard Schultz is returning as interim chief</a>

<a href="https://www.cnbc.com/2019/01/27/ex-starbucks-ceo-howard-schultz-weighs-bid-for-us-presidency.html">Ex-Starbucks CEO Howard Schultz weighs independent bid for presidency, denounces ‘revenge politics’</a>

<a href="https://www.forbes.com/sites/qai/2022/12/19/starbucks-union-why-are-workers-unionizing-now-what-do-unions-really-mean-to-investors/?sh=652137772144">Starbucks Union: Why Are Workers Unionizing Now? What Do Unions Really Mean To Investors?</a>

<a href="https://www.yahoo.com/now/starbucks-ceo-howard-schultz-annoyed-101904495.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAADBMDL7736eUvBDyHDijsLSL_k8XjsBraNlDEIKUbB2iXbAFKCoi1ypV7yvO-PC_vqMPrKWNxCORBrLvvdiSJkHiNlA6f9Nq_858H5sceQuaEXUWdBw2yu2mqqeIsaSXe7leWnrQBqfGb-aSE2dKjz-KwXC1c1n0CngkDND6kliY">Starbucks CEO Howard Schultz is annoyed employees didn’t listen to his back-to-office request—and now he’s ordering a return</a>

<a href="https://retailwire.com/discussion/did-howard-schultz-make-a-wise-course-correction-on-his-first-day-back-at-starbucks/">Did Howard Schultz make a wise course correction on his first day back at Starbucks?</a>

<a href="https://www.theguardian.com/technology/2022/dec/16/elon-musk-twitter-danny-moses">Elon Musk’s brand suffers after the Twitter chaos, says venture capitalist Danny Moses</a>

<a href="https://www.nytimes.com/2023/02/05/business/david-solomon-dj-goldman-sachs.html">The Blurred Lines Between Goldman C.E.O.’s Day Job and His D.J. Gig</a>

Disney vs. Starbucks: Loyalty Starts with Leadership