On this episode of Brand2Brand: The Marketing Show, Thomas and Veronica enter the ultimate battle of the brands - The Super Bowl. Marketing campaigns have the power to excite an audience or leave them utterly confused. We break down the key factors in predicting the marketing winners and losers.

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<a href="https://www.marketingweek.com/mark-ritson-samuel-adams-legendary-story-of-the-underdog-craft-beer-is-going-a-bit-flat/">Mark Ritson: Samuel Adams’ legendary story of the underdog craft beer is going a bit flat</a>

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<a href="https://www.prnewswire.com/news-releases/samuel-adams-introduces-new-brighter-take-on-flagship-boston-lager-for-first-time-in-nearly-40-years-with-big-game-ad-301733748.html">Samuel Adams Introduces New, Brighter Take on Flagship Boston Lager for First Time in Nearly 40 Years with Big Game Ad</a>

<a href="https://relevantmagazine.com/culture/did-mms-really-give-in-to-online-trolls-or-are-they-just-setting-up-a-super-bowl-ad/">Did M&amp;Ms Really Give In to Online Trolls (Or Are They Just Setting Up a Super Bowl Ad)?</a>

<a href="https://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/">How an Ad Campaign Invented the Diamond Engagement Ring</a>

<a href="https://vinepair.com/articles/light-beer-men/">The Very Profitable, Entirely True Story of Selling Diet Beer to Burly Men</a>

<a href="https://www.adweek.com/brand-marketing/miller-lites-macho-maneuvers-102203/">Miller Lite's Macho Maneuvers</a>

Samuel Adams vs. M&M’s: The Power of Campaigns