Are Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) frameworks exploited for marketing purposes? On this episode of Brand2Brand: The Marketing Show, Thomas and Veronica answer that question.&nbsp;

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<p>Are Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) frameworks exploited for marketing purposes? On this episode of Brand2Brand: The Marketing Show, Thomas and Veronica answer that question.&nbsp;</p>

These complex concepts allow businesses to evaluate and exhibit their impact on society, the environment, and the world around them. However, as consumers demand greater transparency, brands face the challenge of staying authentic while shifting their practices.

<p>These complex concepts allow businesses to evaluate and exhibit their impact on society, the environment, and the world around them. However, as consumers demand greater transparency, brands face the challenge of staying authentic while shifting their practices.</p>

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<a href="https://www.thecorporategovernanceinstitute.com/">Corporate Governance Courses for Directors and Non-Executive Directors</a>

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<li><a href="https://www.thecorporategovernanceinstitute.com/">Corporate Governance Courses for Directors and Non-Executive Directors</a></li>

<a href="https://www.youtube.com/watch?v=ZoKihFLCY0s">YouTube: What Is Corporate Social Responsibility (CSR)?</a>

<li><a href="https://www.youtube.com/watch?v=ZoKihFLCY0s">YouTube: What Is Corporate Social Responsibility (CSR)?</a></li>

<a href="https://www.youtube.com/watch?v=AkbGz3CYvqE&amp;t=37s">YouTube: Environmental, Social and Governance (ESG) | Overview and Framework</a>

<li><a href="https://www.youtube.com/watch?v=AkbGz3CYvqE&amp;t=37s">YouTube: Environmental, Social and Governance (ESG) | Overview and Framework</a></li>

<a href="https://www.benjerry.com/">Ben &amp; Jerry's</a>

<li><a href="https://www.benjerry.com/">Ben &amp; Jerry's</a></li>

<a href="https://www.benjerry.com/about-us/sear-reports/2020-sear-report">2020 SEAR Report | Ben &amp; Jerry’s</a>

<li><a href="https://www.benjerry.com/about-us/sear-reports/2020-sear-report">2020 SEAR Report | Ben &amp; Jerry’s</a></li>

<a href="https://www.pmi.com/inclusion-diversity/pmi-recognized-in-bloomberg-gender-equality-index-2023#:~:text=In%202022%2C%20we%20met%20our,to%20be%20held%20by%20women">PMI recognized in the Bloomberg Gender-Equality Index for the third consecutive year</a>

<li><a href="https://www.pmi.com/inclusion-diversity/pmi-recognized-in-bloomberg-gender-equality-index-2023#:~:text=In%202022%2C%20we%20met%20our,to%20be%20held%20by%20women">PMI recognized in the Bloomberg Gender-Equality Index for the third consecutive year</a></li>

<a href="https://www.forbes.com/sites/effibenmelech/2021/08/01/ben--jerrys-social-responsibility-esg-without-the-g/?sh=24c7db8e3084">Ben &amp; Jerry’s Social Responsibility: ESG Without The G</a>

<li><a href="https://www.forbes.com/sites/effibenmelech/2021/08/01/ben--jerrys-social-responsibility-esg-without-the-g/?sh=24c7db8e3084">Ben &amp; Jerry’s Social Responsibility: ESG Without The G</a></li>

<a href="https://www.investopedia.com/terms/c/corp-social-responsibility.asp">Corporate Social Responsibility (CSR) Explained With Examples</a>

<li><a href="https://www.investopedia.com/terms/c/corp-social-responsibility.asp">Corporate Social Responsibility (CSR) Explained With Examples</a></li>

<a href="https://www.skadden.com/insights/publications/2023/01/qa-the-eu-corporate-sustainability-reporting-directive">Q&amp;A: The EU Corporate Sustainability Reporting Directive: To Whom Does It Apply and What Should EU and Non-EU Companies Consider?</a>

<li><a href="https://www.skadden.com/insights/publications/2023/01/qa-the-eu-corporate-sustainability-reporting-directive">Q&amp;A: The EU Corporate Sustainability Reporting Directive: To Whom Does It Apply and What Should EU and Non-EU Companies Consider?</a></li>

<a href="https://www.barrons.com/articles/tjx-stock-dividend-roundup-41eb8e34">Discount Retailer TJX Boosts Its Dividend While Others Maintain | Barron's</a>

<li><a href="https://www.barrons.com/articles/tjx-stock-dividend-roundup-41eb8e34">Discount Retailer TJX Boosts Its Dividend While Others Maintain | Barron's</a></li>

<a href="https://www.benjerry.com/values">Our Values, Activism and Mission | Ben &amp; Jerry’s</a>

<li><a href="https://www.benjerry.com/values">Our Values, Activism and Mission | Ben &amp; Jerry’s</a></li>

<a href="https://www.youtube.com/watch?v=j5qSat_7LEM&amp;t=1s">YouTube: PHILIP MORRIS CIGARETTES THEATER AD " CALL FOR PHILIP MORRIS " JOHNNY ROVENTINI XD45064c</a>

<li><a href="https://www.youtube.com/watch?v=j5qSat_7LEM&amp;t=1s">YouTube: PHILIP MORRIS CIGARETTES THEATER AD " CALL FOR PHILIP MORRIS " JOHNNY ROVENTINI XD45064c</a></li>

<a href="https://www.youtube.com/watch?v=19F3Zu56LCE">YouTube: Philip Morris Cigarette Commercial #3</a>

<li><a href="https://www.youtube.com/watch?v=19F3Zu56LCE">YouTube: Philip Morris Cigarette Commercial #3</a></li>

<a href="https://www.youtube.com/watch?v=VpwcF3Malj8">Philip Morris CEO Tells Pregnant Moms Smoking is Safe</a>

<li><a href="https://www.youtube.com/watch?v=VpwcF3Malj8">Philip Morris CEO Tells Pregnant Moms Smoking is Safe</a></li>

<a href="https://www.greenpeace.org/international/story/47293/coca-cola-its-time-to-stop-your-pollution-at-source/">Coca-Cola it’s time to stop your pollution at source</a>

<li><a href="https://www.greenpeace.org/international/story/47293/coca-cola-its-time-to-stop-your-pollution-at-source/">Coca-Cola it’s time to stop your pollution at source</a></li>

<a href="https://www.coca-colacompany.com/sustainability">Sustainability | The Coca-Cola Company</a>

<li><a href="https://www.coca-colacompany.com/sustainability">Sustainability | The Coca-Cola Company</a></li>

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Start with the basic building block of all narrative.

In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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<ul><li><a href="https://www.thecorporategovernanceinstitute.com/">Corporate Governance Courses for Directors and Non-Executive Directors</a></li><li><a href="https://www.youtube.com/watch?v=ZoKihFLCY0s">YouTube: What Is Corporate Social Responsibility (CSR)?</a></li><li><a href="https://www.youtube.com/watch?v=AkbGz3CYvqE&amp;t=37s">YouTube: Environmental, Social and Governance (ESG) | Overview and Framework</a></li><li><a href="https://www.benjerry.com/">Ben &amp; Jerry's</a></li><li><a href="https://www.benjerry.com/about-us/sear-reports/2020-sear-report">2020 SEAR Report | Ben &amp; Jerry’s</a></li><li><a href="https://www.pmi.com/inclusion-diversity/pmi-recognized-in-bloomberg-gender-equality-index-2023#:~:text=In%202022%2C%20we%20met%20our,to%20be%20held%20by%20women">PMI recognized in the Bloomberg Gender-Equality Index for the third consecutive year</a></li><li><a href="https://www.forbes.com/sites/effibenmelech/2021/08/01/ben--jerrys-social-responsibility-esg-without-the-g/?sh=24c7db8e3084">Ben &amp; Jerry’s Social Responsibility: ESG Without The G</a></li><li><a href="https://www.investopedia.com/terms/c/corp-social-responsibility.asp">Corporate Social Responsibility (CSR) Explained With Examples</a></li><li><a href="https://www.skadden.com/insights/publications/2023/01/qa-the-eu-corporate-sustainability-reporting-directive">Q&amp;A: The EU Corporate Sustainability Reporting Directive: To Whom Does It Apply and What Should EU and Non-EU Companies Consider?</a></li><li><a href="https://www.barrons.com/articles/tjx-stock-dividend-roundup-41eb8e34">Discount Retailer TJX Boosts Its Dividend While Others Maintain | Barron's</a></li><li><a href="https://www.benjerry.com/values">Our Values, Activism and Mission | Ben &amp; Jerry’s</a></li><li><a href="https://www.youtube.com/watch?v=j5qSat_7LEM&amp;t=1s">YouTube: PHILIP MORRIS CIGARETTES THEATER AD " CALL FOR PHILIP MORRIS " JOHNNY ROVENTINI XD45064c</a></li><li><a href="https://www.youtube.com/watch?v=19F3Zu56LCE">YouTube: Philip Morris Cigarette Commercial #3</a></li><li><a href="https://www.youtube.com/watch?v=VpwcF3Malj8">Philip Morris CEO Tells Pregnant Moms Smoking is Safe</a></li><li><a href="https://www.greenpeace.org/international/story/47293/coca-cola-its-time-to-stop-your-pollution-at-source/">Coca-Cola it’s time to stop your pollution at source</a></li><li><a href="https://www.coca-colacompany.com/sustainability">Sustainability | The Coca-Cola Company</a></li></ul>

Philip Morris Vs. Ben & Jerry’s: Are CSR & ESG Initiatives BS?