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<p>In this bonus episode of Brand2Brand, Veronica St. Cyr sits down with Kira Lew, morning show host of 97.5 WOKQ, to discuss building brand loyalty that lasts. Kira leads the morning show on the largest country radio station north of Boston, and her success is a direct result of her ability to keep her audience coming back for more. So what can marketers learn from professional radio personalities? Tune in and find out</p>

core/freeform

Start with the basic building block of all narrative.

In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

Bonus Episode: Keeping Your Audience Tuned In with Kira Lew