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<p>With consumer expectations that brands will align with their values, armed with the collective power of social media, marketing has never been this complicated. In this episode of Brand2Brand, Thomas, and Veronica look at what the hell happened with Bud Light and Target this summer.&nbsp;</p>

<p>Bold moves require bold action. If you take that leap of faith, you better be prepared for your core audience to react.</p>

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<h2 class="wp-block-heading">Reference Links:</h2>

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<li><a href="https://corporate.target.com/about/purpose-history/History-Timeline?era=2">Target History Timeline</a></li>

<li><a href="https://www.cadillac.com/">Cadillac Luxury Vehicles: Sedans, SUVs, &amp; Electric</a></li>

<li><a href="https://www.youtube.com/watch?v=VphGRl6JKOU">Bud Light sales plunge as boycott backlash mounts</a></li>

<li><a href="https://www.youtube.com/watch?v=hUAMXcJGfWc&amp;t=1s">Target loses $10 billion in market value amid boycott | LiveNOW from FOX</a></li>

<li><a href="https://www.youtube.com/shorts/RxeDhm1dWIY">Anheuser-Busch CEO Brendan Whitworth on Bud Light boycotts</a></li>

<li><a href="https://www.youtube.com/watch?v=wg7iiVKJ2CU">Bud Light | Easy to Summer :60</a></li>

<li><a href="https://www.youtube.com/watch?v=EWBF1XCsCZw&amp;t=1s">Target pulls some LGBTQ+ Pride merchandise after backlash</a></li>

<li><a href="https://www.uschamber.com/co/good-company/the-leap/campbells-pandemic-pivot-wins-over-gen-z">How a Pandemic Pivot at Campbell's Soup Co. Won Over Millennials &amp; Gen Z</a></li>

<li><a href="https://detroithistorical.org/learn/encyclopedia-of-detroit/cadillac-motor-company">Cadillac Motor Company | Detroit Historical Society</a></li>

<li><a href="https://www.youtube.com/watch?v=4iKu_pMB6cA&amp;t=1s">Is Ben &amp; Jerry's the new Bud Light? Ice cream brand's July 4th message sparks outrage</a></li>

<li><a href="https://www.visible.com/">Visible Wireless | Unlimited Data, Talk &amp; Text Cell Phone Plans</a></li>

<li><a href="https://www.theverge.com/2022/11/22/23473452/kia-rebrand-kn-car-google-searches">Kia’s rebrand has left many people wondering who ‘KN’ is - The Verge</a></li>

<li><a href="https://www.adweek.com/sponsored/here-are-brands-that-get-gen-z-advertising-right/">Here Are Brands That Get Gen Z Advertising Right</a><a href="https://www.youtube.com/@FoxNews"></a><a href="https://www.youtube.com/@CBSMornings"></a></li>

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In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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<ul><li><a href="https://corporate.target.com/about/purpose-history/History-Timeline?era=2">Target History Timeline</a></li><li><a href="https://www.cadillac.com/">Cadillac Luxury Vehicles: Sedans, SUVs, &amp; Electric</a></li><li><a href="https://www.youtube.com/watch?v=VphGRl6JKOU">Bud Light sales plunge as boycott backlash mounts</a></li><li><a href="https://www.youtube.com/watch?v=hUAMXcJGfWc&amp;t=1s">Target loses $10 billion in market value amid boycott | LiveNOW from FOX</a></li><li><a href="https://www.youtube.com/shorts/RxeDhm1dWIY">Anheuser-Busch CEO Brendan Whitworth on Bud Light boycotts</a></li><li><a href="https://www.youtube.com/watch?v=wg7iiVKJ2CU">Bud Light | Easy to Summer :60</a></li><li><a href="https://www.youtube.com/watch?v=EWBF1XCsCZw&amp;t=1s">Target pulls some LGBTQ+ Pride merchandise after backlash</a></li><li><a href="https://www.uschamber.com/co/good-company/the-leap/campbells-pandemic-pivot-wins-over-gen-z">How a Pandemic Pivot at Campbell's Soup Co. Won Over Millennials &amp; Gen Z</a></li><li><a href="https://detroithistorical.org/learn/encyclopedia-of-detroit/cadillac-motor-company">Cadillac Motor Company | Detroit Historical Society</a></li><li><a href="https://www.youtube.com/watch?v=4iKu_pMB6cA&amp;t=1s">Is Ben &amp; Jerry's the new Bud Light? Ice cream brand's July 4th message sparks outrage</a></li><li><a href="https://www.visible.com/">Visible Wireless | Unlimited Data, Talk &amp; Text Cell Phone Plans</a></li><li><a href="https://www.theverge.com/2022/11/22/23473452/kia-rebrand-kn-car-google-searches">Kia’s rebrand has left many people wondering who ‘KN’ is - The Verge</a></li><li><a href="https://www.adweek.com/sponsored/here-are-brands-that-get-gen-z-advertising-right/">Here Are Brands That Get Gen Z Advertising Right</a><a href="https://www.youtube.com/@FoxNews"></a><a href="https://www.youtube.com/@CBSMornings"></a></li></ul>

Bud Light vs. Target: The Challenges of “Woke” Marketing Moves