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Join us on a thrilling journey through the innovative marketing strategies that popular brands Yeti and Redbull have used to go beyond selling products. Take lessons from these masters as we uncover how they leverage their brand to create a way of life that consumers are excited to participate in. This episode is jam-packed with tips and tricks you can use to captivate your audience and build a community around your brand.

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<p>Join us on a thrilling journey through the innovative marketing strategies that popular brands Yeti and Redbull have used to go beyond selling products. Take lessons from these masters as we uncover how they leverage their brand to create a way of life that consumers are excited to participate in. This episode is jam-packed with tips and tricks you can use to captivate your audience and build a community around your brand.</p>

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<h5 class="wp-block-heading">Reference Links</h5>

<a href="https://startuptalky.com/red-bull-tagline-history/#:~:text=Red%20Bull%20had%20learned%20a,%E2%80%9CRedBull%20Gives%20you%20Wiiings%E2%80%9D" target="_blank" rel="noreferrer noopener">https://startuptalky.com/red-bull-tagline-history/#:~:text=Red%20Bull%20had%20learned%20a,%E2%80%9CRedBull%20Gives%20you%20Wiiings%E2%80%9D</a>

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<li><a href="https://startuptalky.com/red-bull-tagline-history/#:~:text=Red%20Bull%20had%20learned%20a,%E2%80%9CRedBull%20Gives%20you%20Wiiings%E2%80%9D" target="_blank" rel="noreferrer noopener">https://startuptalky.com/red-bull-tagline-history/#:~:text=Red%20Bull%20had%20learned%20a,%E2%80%9CRedBull%20Gives%20you%20Wiiings%E2%80%9D</a></li>

<a href="https://www.yeti.com/stories/dispatch/our-story.html" target="_blank" rel="noreferrer noopener">https://www.yeti.com/stories/dispatch/our-story.html</a>

<li><a href="https://www.yeti.com/stories/dispatch/our-story.html" target="_blank" rel="noreferrer noopener">https://www.yeti.com/stories/dispatch/our-story.html</a></li>

<a href="https://www.redbull.com/us-en/energydrink/history-of-red-bull" target="_blank" rel="noreferrer noopener">https://www.redbull.com/us-en/energydrink/history-of-red-bull</a>

<li><a href="https://www.redbull.com/us-en/energydrink/history-of-red-bull" target="_blank" rel="noreferrer noopener">https://www.redbull.com/us-en/energydrink/history-of-red-bull</a></li>

<a href="https://youtu.be/0FJgKXovKh4?si=_zQFaDqc6sFoGC-S&amp;t=55" target="_blank" rel="noreferrer noopener">https://youtu.be/0FJgKXovKh4?si=_zQFaDqc6sFoGC-S&amp;t=55</a>

<li><a href="https://youtu.be/0FJgKXovKh4?si=_zQFaDqc6sFoGC-S&amp;t=55" target="_blank" rel="noreferrer noopener">https://youtu.be/0FJgKXovKh4?si=_zQFaDqc6sFoGC-S&amp;t=55</a></li>

<a href="https://youtu.be/1JnOnfyEK3g?si=rzd16c0BzVDUnfUl&amp;t=592" target="_blank" rel="noreferrer noopener">https://youtu.be/1JnOnfyEK3g?si=rzd16c0BzVDUnfUl&amp;t=592</a>

<li><a href="https://youtu.be/1JnOnfyEK3g?si=rzd16c0BzVDUnfUl&amp;t=592" target="_blank" rel="noreferrer noopener">https://youtu.be/1JnOnfyEK3g?si=rzd16c0BzVDUnfUl&amp;t=592</a></li>

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Classic

Start with the basic building block of all narrative.

In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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Introduce new sections and organize content to help visitors (and search engines) understand the structure of your content.

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<ul><li><a href="https://startuptalky.com/red-bull-tagline-history/#:~:text=Red%20Bull%20had%20learned%20a,%E2%80%9CRedBull%20Gives%20you%20Wiiings%E2%80%9D" target="_blank" rel="noreferrer noopener">https://startuptalky.com/red-bull-tagline-history/#:~:text=Red%20Bull%20had%20learned%20a,%E2%80%9CRedBull%20Gives%20you%20Wiiings%E2%80%9D</a></li><li><a href="https://www.yeti.com/stories/dispatch/our-story.html" target="_blank" rel="noreferrer noopener">https://www.yeti.com/stories/dispatch/our-story.html</a></li><li><a href="https://www.redbull.com/us-en/energydrink/history-of-red-bull" target="_blank" rel="noreferrer noopener">https://www.redbull.com/us-en/energydrink/history-of-red-bull</a></li><li><a href="https://youtu.be/0FJgKXovKh4?si=_zQFaDqc6sFoGC-S&amp;t=55" target="_blank" rel="noreferrer noopener">https://youtu.be/0FJgKXovKh4?si=_zQFaDqc6sFoGC-S&amp;t=55</a></li><li><a href="https://youtu.be/1JnOnfyEK3g?si=rzd16c0BzVDUnfUl&amp;t=592" target="_blank" rel="noreferrer noopener">https://youtu.be/1JnOnfyEK3g?si=rzd16c0BzVDUnfUl&amp;t=592</a></li></ul>

Yeti vs. Red Bull: Marketing a Lifestyle