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Polaroid and Converse, each with a rich history and a deeply ingrained place in pop culture, demonstrate the power of nostalgia in modern branding. In this episode, we explore their strategies for staying true to their roots while evolving to meet contemporary tastes, treating their products as commodities and enduring icons of style and sentiment. 

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<p>Polaroid and Converse, each with a rich history and a deeply ingrained place in pop culture, demonstrate the power of nostalgia in modern branding. In this episode, we explore their strategies for staying true to their roots while evolving to meet contemporary tastes, treating their products as commodities and enduring icons of style and sentiment. </p>

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<h5 class="wp-block-heading">Reference Links</h5>

<a href="https://clothme.io/the-evolution-of-converse-shoes-a-complete-insight/#:~:text=The%20company%20was%20founded%20in,working%20customers" rel="noreferrer noopener" target="_blank">https://clothme.io/the-evolution-of-converse-shoes-a-complete-insight/#:~:text=The%20company%20was%20founded%20in,working%20customers</a>

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<li><a href="https://clothme.io/the-evolution-of-converse-shoes-a-complete-insight/#:~:text=The%20company%20was%20founded%20in,working%20customers" rel="noreferrer noopener" target="_blank">https://clothme.io/the-evolution-of-converse-shoes-a-complete-insight/#:~:text=The%20company%20was%20founded%20in,working%20customers</a></li>

<a href="https://ww.fashionnetwork.com/news/Converse-taps-twenty-international-artists-for-latest-ad-campaign,1449386.html" rel="noreferrer noopener" target="_blank">https://ww.fashionnetwork.com/news/Converse-taps-twenty-international-artists-for-latest-ad-campaign,1449386.html</a>

<li><a href="https://ww.fashionnetwork.com/news/Converse-taps-twenty-international-artists-for-latest-ad-campaign,1449386.html" rel="noreferrer noopener" target="_blank">https://ww.fashionnetwork.com/news/Converse-taps-twenty-international-artists-for-latest-ad-campaign,1449386.html</a></li>

<a href="https://blog.hubspot.com/marketing/examples-nostalgia-marketing-ads" rel="noreferrer noopener" target="_blank">https://blog.hubspot.com/marketing/examples-nostalgia-marketing-ads</a>

<li><a href="https://blog.hubspot.com/marketing/examples-nostalgia-marketing-ads" rel="noreferrer noopener" target="_blank">https://blog.hubspot.com/marketing/examples-nostalgia-marketing-ads</a></li>

<a href="https://www.boston.com/uncategorized/noprimarytagmatch/2012/10/03/history-of-polaroid-and-edwin-land/" rel="noreferrer noopener" target="_blank">https://www.boston.com/uncategorized/noprimarytagmatch/2012/10/03/history-of-polaroid-and-edwin-land/</a>

<li><a href="https://www.boston.com/uncategorized/noprimarytagmatch/2012/10/03/history-of-polaroid-and-edwin-land/" rel="noreferrer noopener" target="_blank">https://www.boston.com/uncategorized/noprimarytagmatch/2012/10/03/history-of-polaroid-and-edwin-land/</a></li>

<a href="https://feature.com/blogs/feature-sneaker-boutique/history-of-converse" rel="noreferrer noopener" target="_blank">https://feature.com/blogs/feature-sneaker-boutique/history-of-converse</a>

<li><a href="https://feature.com/blogs/feature-sneaker-boutique/history-of-converse" rel="noreferrer noopener" target="_blank">https://feature.com/blogs/feature-sneaker-boutique/history-of-converse</a></li>

<a href="https://hashtagpaid.com/banknotes/polaroids-approach-to-marketing-then-and-now" rel="noreferrer noopener" target="_blank">https://hashtagpaid.com/banknotes/polaroids-approach-to-marketing-then-and-now</a>

<li><a href="https://hashtagpaid.com/banknotes/polaroids-approach-to-marketing-then-and-now" rel="noreferrer noopener" target="_blank">https://hashtagpaid.com/banknotes/polaroids-approach-to-marketing-then-and-now</a></li>

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Classic

Start with the basic building block of all narrative.

In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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Introduce new sections and organize content to help visitors (and search engines) understand the structure of your content.

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<ul><li><a href="https://clothme.io/the-evolution-of-converse-shoes-a-complete-insight/#:~:text=The%20company%20was%20founded%20in,working%20customers" rel="noreferrer noopener" target="_blank">https://clothme.io/the-evolution-of-converse-shoes-a-complete-insight/#:~:text=The%20company%20was%20founded%20in,working%20customers</a></li><li><a href="https://ww.fashionnetwork.com/news/Converse-taps-twenty-international-artists-for-latest-ad-campaign,1449386.html" rel="noreferrer noopener" target="_blank">https://ww.fashionnetwork.com/news/Converse-taps-twenty-international-artists-for-latest-ad-campaign,1449386.html</a></li><li><a href="https://blog.hubspot.com/marketing/examples-nostalgia-marketing-ads" rel="noreferrer noopener" target="_blank">https://blog.hubspot.com/marketing/examples-nostalgia-marketing-ads</a></li><li><a href="https://www.boston.com/uncategorized/noprimarytagmatch/2012/10/03/history-of-polaroid-and-edwin-land/" rel="noreferrer noopener" target="_blank">https://www.boston.com/uncategorized/noprimarytagmatch/2012/10/03/history-of-polaroid-and-edwin-land/</a></li><li><a href="https://feature.com/blogs/feature-sneaker-boutique/history-of-converse" rel="noreferrer noopener" target="_blank">https://feature.com/blogs/feature-sneaker-boutique/history-of-converse</a></li><li><a href="https://hashtagpaid.com/banknotes/polaroids-approach-to-marketing-then-and-now" rel="noreferrer noopener" target="_blank">https://hashtagpaid.com/banknotes/polaroids-approach-to-marketing-then-and-now</a></li></ul>

Polaroid vs. Converse: Selling With Nostalgia