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In this episode, get ready to dissect how GEICO and Progressive flipped the script, turning an industry known for its snooze-fest advertising into a marketing powerhouse. With a cocktail of audacious humor and unforgettable mascots, these brands rewrote the rules, proving that even insurance can be cool. This episode is a masterclass in marketing bravado, showcasing how bold moves can ignite an industry-wide revolution and change the game in connecting with audiences.

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<p>In this episode, get ready to dissect how GEICO and Progressive flipped the script, turning an industry known for its snooze-fest advertising into a marketing powerhouse. With a cocktail of audacious humor and unforgettable mascots, these brands rewrote the rules, proving that even insurance can be cool. This episode is a masterclass in marketing bravado, showcasing how bold moves can ignite an industry-wide revolution and change the game in connecting with audiences.</p>

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<h5 class="wp-block-heading">Reference Links</h5>

<a href="https://www.geico.com/about/corporate/history-the-full-story/#:~:text=GEICO's%20ads%20and%20direct%20mail,quickly%20became%20an%20advertising%20icon" target="_blank" rel="noreferrer noopener">https://www.geico.com/about/corporate/history-the-full-story/#:~:text=GEICO's%20ads%20and%20direct%20mail,quickly%20became%20an%20advertising%20icon</a>

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<li><a href="https://www.geico.com/about/corporate/history-the-full-story/#:~:text=GEICO's%20ads%20and%20direct%20mail,quickly%20became%20an%20advertising%20icon" target="_blank" rel="noreferrer noopener">https://www.geico.com/about/corporate/history-the-full-story/#:~:text=GEICO's%20ads%20and%20direct%20mail,quickly%20became%20an%20advertising%20icon</a></li>

<a href="https://www.marketingdive.com/news/geico-netflix-launch-co-branded-ads-leo-animated-film/701114/" target="_blank" rel="noreferrer noopener">https://www.marketingdive.com/news/geico-netflix-launch-co-branded-ads-leo-animated-film/701114/</a>

<li><a href="https://www.marketingdive.com/news/geico-netflix-launch-co-branded-ads-leo-animated-film/701114/" target="_blank" rel="noreferrer noopener">https://www.marketingdive.com/news/geico-netflix-launch-co-branded-ads-leo-animated-film/701114/</a></li>

<a href="https://www.invoca.com/blog/insurance-marketing-statistics" target="_blank" rel="noreferrer noopener">https://www.invoca.com/blog/insurance-marketing-statistics</a>

<li><a href="https://www.invoca.com/blog/insurance-marketing-statistics" target="_blank" rel="noreferrer noopener">https://www.invoca.com/blog/insurance-marketing-statistics</a></li>

<a href="https://revistia.com/files/articles/ejms_v1_i5_16/Besnik.pdf#:~:text=Marketing%20plays%20a%20key%20role,if%20the%20loss%20will%20occur" target="_blank" rel="noreferrer noopener">https://revistia.com/files/articles/ejms_v1_i5_16/Besnik.pdf#:~:text=Marketing%20plays%20a%20key%20role,if%20the%20loss%20will%20occur</a>

<li><a href="https://revistia.com/files/articles/ejms_v1_i5_16/Besnik.pdf#:~:text=Marketing%20plays%20a%20key%20role,if%20the%20loss%20will%20occur" target="_blank" rel="noreferrer noopener">https://revistia.com/files/articles/ejms_v1_i5_16/Besnik.pdf#:~:text=Marketing%20plays%20a%20key%20role,if%20the%20loss%20will%20occur</a></li>

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In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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<ul><li><a href="https://www.geico.com/about/corporate/history-the-full-story/#:~:text=GEICO's%20ads%20and%20direct%20mail,quickly%20became%20an%20advertising%20icon" target="_blank" rel="noreferrer noopener">https://www.geico.com/about/corporate/history-the-full-story/#:~:text=GEICO's%20ads%20and%20direct%20mail,quickly%20became%20an%20advertising%20icon</a></li><li><a href="https://www.marketingdive.com/news/geico-netflix-launch-co-branded-ads-leo-animated-film/701114/" target="_blank" rel="noreferrer noopener">https://www.marketingdive.com/news/geico-netflix-launch-co-branded-ads-leo-animated-film/701114/</a></li><li><a href="https://www.invoca.com/blog/insurance-marketing-statistics" target="_blank" rel="noreferrer noopener">https://www.invoca.com/blog/insurance-marketing-statistics</a></li><li><a href="https://revistia.com/files/articles/ejms_v1_i5_16/Besnik.pdf#:~:text=Marketing%20plays%20a%20key%20role,if%20the%20loss%20will%20occur" target="_blank" rel="noreferrer noopener">https://revistia.com/files/articles/ejms_v1_i5_16/Besnik.pdf#:~:text=Marketing%20plays%20a%20key%20role,if%20the%20loss%20will%20occur</a></li></ul>

GEICO vs. Progressive: How Marketing Made Insurance Fun