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In this episode, we explore how Pepsi and Liberty Mutual found marketing success despite their different approaches to advertising. Pepsi has consistently relied on its in-house expertise while collaborating with many agency partners. Conversely, Liberty Mutual strengthened its internal team to develop an in-house agency that takes on other clients. Both are growing due to finding the right strategic mix and proving there’s no “one size fits all” approach. 

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<p>In this episode, we explore how Pepsi and Liberty Mutual found marketing success despite their different approaches to advertising. Pepsi has consistently relied on its in-house expertise while collaborating with many agency partners. Conversely, Liberty Mutual strengthened its internal team to develop an in-house agency that takes on other clients. Both are growing due to finding the right strategic mix and proving there’s no “one size fits all” approach. </p>

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<h5 class="wp-block-heading">Reference Links</h5>

<a href="https://www.libertymutualgroup.com/about-lm/corporate-information/our-history" rel="noreferrer noopener" target="_blank">https://www.libertymutualgroup.com/about-lm/corporate-information/our-history</a>

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<li><a href="https://www.libertymutualgroup.com/about-lm/corporate-information/our-history" rel="noreferrer noopener" target="_blank">https://www.libertymutualgroup.com/about-lm/corporate-information/our-history</a></li>

<a href="https://www.libertymutualgroup.com/about-lm/news/articles/introducing-limu-emu-and-doug-dynamic-duo-insurance-world-starring-new-liberty-mutual-ad-campaign#:~:text=The%20ads%20will%20run%20on,social%2C%20digital%20and%20other%20channels" rel="noreferrer noopener" target="_blank">https://www.libertymutualgroup.com/about-lm/news/articles/introducing-limu-emu-and-doug-dynamic-duo-insurance-world-starring-new-liberty-mutual-ad-campaign#:~:text=The%20ads%20will%20run%20on,social%2C%20digital%20and%20other%20channels</a>.

<li><a href="https://www.libertymutualgroup.com/about-lm/news/articles/introducing-limu-emu-and-doug-dynamic-duo-insurance-world-starring-new-liberty-mutual-ad-campaign#:~:text=The%20ads%20will%20run%20on,social%2C%20digital%20and%20other%20channels" rel="noreferrer noopener" target="_blank">https://www.libertymutualgroup.com/about-lm/news/articles/introducing-limu-emu-and-doug-dynamic-duo-insurance-world-starring-new-liberty-mutual-ad-campaign#:~:text=The%20ads%20will%20run%20on,social%2C%20digital%20and%20other%20channels</a>.</li>

<a href="https://www.marketingdive.com/news/liberty-mutual-in-house-agency-copper-giants-stands-harpoon-brewery/631616/#:~:text=Nevertheless%2C%20adding%20outside%20projects%20will,of%20Liberty%20in%20the%20background" rel="noreferrer noopener" target="_blank">https://www.marketingdive.com/news/liberty-mutual-in-house-agency-copper-giants-stands-harpoon-brewery/631616/#:~:text=Nevertheless%2C%20adding%20outside%20projects%20will,of%20Liberty%20in%20the%20background</a>.

<li><a href="https://www.marketingdive.com/news/liberty-mutual-in-house-agency-copper-giants-stands-harpoon-brewery/631616/#:~:text=Nevertheless%2C%20adding%20outside%20projects%20will,of%20Liberty%20in%20the%20background" rel="noreferrer noopener" target="_blank">https://www.marketingdive.com/news/liberty-mutual-in-house-agency-copper-giants-stands-harpoon-brewery/631616/#:~:text=Nevertheless%2C%20adding%20outside%20projects%20will,of%20Liberty%20in%20the%20background</a>.</li>

<a href="https://www.pepsiborninthecarolinas.com/history" rel="noreferrer noopener" target="_blank">https://www.pepsiborninthecarolinas.com/history</a>

<li><a href="https://www.pepsiborninthecarolinas.com/history" rel="noreferrer noopener" target="_blank">https://www.pepsiborninthecarolinas.com/history</a></li>

&nbsp;<a href="https://www.thedrum.com/news/2017/04/05/the-spectacular-implosion-pepsi-s-house-kendall-jenner-ad-could-mark-win-agencies" rel="noreferrer noopener" target="_blank">https://www.thedrum.com/news/2017/04/05/the-spectacular-implosion-pepsi-s-house-kendall-jenner-ad-could-mark-win-agencies</a>

<li>&nbsp;<a href="https://www.thedrum.com/news/2017/04/05/the-spectacular-implosion-pepsi-s-house-kendall-jenner-ad-could-mark-win-agencies" rel="noreferrer noopener" target="_blank">https://www.thedrum.com/news/2017/04/05/the-spectacular-implosion-pepsi-s-house-kendall-jenner-ad-could-mark-win-agencies</a></li>

<a href="https://adage.com/article/marketing-news-strategy/new-pepsi-logo-reignites-ad-agency-creative-debate/2487341?adobe_mc=MCMID%3D52919276414507056690894117824351498633%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1706570686&amp;CSAuthResp=1706570727578%3A0%3A5708882%3A150997699%3A24%3Asuccess%3AC36C84376A8CA603B5C044F38372407F" rel="noreferrer noopener" target="_blank">https://adage.com/article/marketing-news-strategy/new-pepsi-logo-reignites-ad-agency-creative-debate/2487341?adobe_mc=MCMID%3D52919276414507056690894117824351498633%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1706570686&amp;CSAuthResp=1706570727578%3A0%3A5708882%3A150997699%3A24%3Asuccess%3AC36C84376A8CA603B5C044F38372407F</a>

<li><a href="https://adage.com/article/marketing-news-strategy/new-pepsi-logo-reignites-ad-agency-creative-debate/2487341?adobe_mc=MCMID%3D52919276414507056690894117824351498633%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1706570686&amp;CSAuthResp=1706570727578%3A0%3A5708882%3A150997699%3A24%3Asuccess%3AC36C84376A8CA603B5C044F38372407F" rel="noreferrer noopener" target="_blank">https://adage.com/article/marketing-news-strategy/new-pepsi-logo-reignites-ad-agency-creative-debate/2487341?adobe_mc=MCMID%3D52919276414507056690894117824351498633%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1706570686&amp;CSAuthResp=1706570727578%3A0%3A5708882%3A150997699%3A24%3Asuccess%3AC36C84376A8CA603B5C044F38372407F</a></li>

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In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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<ul><li><a href="https://www.libertymutualgroup.com/about-lm/corporate-information/our-history" rel="noreferrer noopener" target="_blank">https://www.libertymutualgroup.com/about-lm/corporate-information/our-history</a></li><li><a href="https://www.libertymutualgroup.com/about-lm/news/articles/introducing-limu-emu-and-doug-dynamic-duo-insurance-world-starring-new-liberty-mutual-ad-campaign#:~:text=The%20ads%20will%20run%20on,social%2C%20digital%20and%20other%20channels" rel="noreferrer noopener" target="_blank">https://www.libertymutualgroup.com/about-lm/news/articles/introducing-limu-emu-and-doug-dynamic-duo-insurance-world-starring-new-liberty-mutual-ad-campaign#:~:text=The%20ads%20will%20run%20on,social%2C%20digital%20and%20other%20channels</a>.</li><li><a href="https://www.marketingdive.com/news/liberty-mutual-in-house-agency-copper-giants-stands-harpoon-brewery/631616/#:~:text=Nevertheless%2C%20adding%20outside%20projects%20will,of%20Liberty%20in%20the%20background" rel="noreferrer noopener" target="_blank">https://www.marketingdive.com/news/liberty-mutual-in-house-agency-copper-giants-stands-harpoon-brewery/631616/#:~:text=Nevertheless%2C%20adding%20outside%20projects%20will,of%20Liberty%20in%20the%20background</a>.</li><li><a href="https://www.pepsiborninthecarolinas.com/history" rel="noreferrer noopener" target="_blank">https://www.pepsiborninthecarolinas.com/history</a></li><li>&nbsp;<a href="https://www.thedrum.com/news/2017/04/05/the-spectacular-implosion-pepsi-s-house-kendall-jenner-ad-could-mark-win-agencies" rel="noreferrer noopener" target="_blank">https://www.thedrum.com/news/2017/04/05/the-spectacular-implosion-pepsi-s-house-kendall-jenner-ad-could-mark-win-agencies</a></li><li><a href="https://adage.com/article/marketing-news-strategy/new-pepsi-logo-reignites-ad-agency-creative-debate/2487341?adobe_mc=MCMID%3D52919276414507056690894117824351498633%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1706570686&amp;CSAuthResp=1706570727578%3A0%3A5708882%3A150997699%3A24%3Asuccess%3AC36C84376A8CA603B5C044F38372407F" rel="noreferrer noopener" target="_blank">https://adage.com/article/marketing-news-strategy/new-pepsi-logo-reignites-ad-agency-creative-debate/2487341?adobe_mc=MCMID%3D52919276414507056690894117824351498633%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1706570686&amp;CSAuthResp=1706570727578%3A0%3A5708882%3A150997699%3A24%3Asuccess%3AC36C84376A8CA603B5C044F38372407F</a></li></ul>

Liberty Mutual vs. Pepsi: Marketing In-House or Agency