A not-so-serious marketing show, for serious marketers.
Is there a tech company today that isn’t marketing itself as AI-powered? In a landscape that’s become a sea of sameness, plenty of brands have settled into tacking the latest tech buzzwords onto their messaging. But when every company is talking about AI, customers still aren’t understanding the most important thing: why they should choose […]
The hiring process has become an automation arms race. Candidates are using AI to write resumes and apply for more jobs, while recruiters are using AI to screen applicants, draft outreach, and narrow candidate pools. Both sides are moving faster—but trust in the process is breaking down. In this episode of Brand2Brand, Tom and Veronica […]
When it comes to healthcare and healthcare technology, success comes down to building trust—not hype. In this episode of Brand2Brand, Tom and Veronica look at Epic and Eleos Health, two companies approaching healthcare innovation from completely different angles while solving for the same thing: creating better experiences for patients and clinicians alike. Epic became one […]
Personalization used to be a premium feature for brands. Now it’s becoming the baseline. From jewelry to motor vehicles, customers no longer see customization as a bonus. They expect products and experiences to reflect who they are. Instead of offering a handful of options to a broad audience, brands are redesigning their systems to make […]