A not-so-serious marketing show, for serious marketers.
The hiring process has become an automation arms race. Candidates are using AI to write resumes and apply for more jobs, while recruiters are using AI to screen applicants, draft outreach, and narrow candidate pools. Both sides are moving faster—but trust in the process is breaking down. In this episode of Brand2Brand, Tom and Veronica […]
When it comes to healthcare and healthcare technology, success comes down to building trust—not hype. In this episode of Brand2Brand, Tom and Veronica look at Epic and Eleos Health, two companies approaching healthcare innovation from completely different angles while solving for the same thing: creating better experiences for patients and clinicians alike. Epic became one […]
Personalization used to be a premium feature for brands. Now it’s becoming the baseline. From jewelry to motor vehicles, customers no longer see customization as a bonus. They expect products and experiences to reflect who they are. Instead of offering a handful of options to a broad audience, brands are redesigning their systems to make […]
Enrollment decisions are made long before a student fills out a form. In higher education, online searches are among the clearest signals of intent, surfacing questions about flexibility, cost, and outcomes that shape a student’s journey months before they’re ready to convert. In this episode, Tom and Veronica analyze how two industry leaders—Arizona State University […]