A not-so-serious marketing show, for serious marketers.
When it comes to healthcare and healthcare technology, success comes down to building trust—not hype. In this episode of Brand2Brand, Tom and Veronica look at Epic and Eleos Health, two companies approaching healthcare innovation from completely different angles while solving for the same thing: creating better experiences for patients and clinicians alike. Epic became one […]
Personalization used to be a premium feature for brands. Now it’s becoming the baseline. From jewelry to motor vehicles, customers no longer see customization as a bonus. They expect products and experiences to reflect who they are. Instead of offering a handful of options to a broad audience, brands are redesigning their systems to make […]
Enrollment decisions are made long before a student fills out a form. In higher education, online searches are among the clearest signals of intent, surfacing questions about flexibility, cost, and outcomes that shape a student’s journey months before they’re ready to convert. In this episode, Tom and Veronica analyze how two industry leaders—Arizona State University […]
We’re back with another Brand2Brand Happy Hour, and this time Tom sits down with Cliff Stevens of Sedgwick for a candid conversation on bold, consumer-first B2B marketing. Cliff shares how borrowing the creativity, humanity, and storytelling instincts of B2C can help B2B brands cut through conservative categories, connect with real people, and stand out in […]