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<p>In this episode, join Tom and Veronica as they unpack the power of confident brand voice and how bold decision-making creates lasting cultural impact. By examining two global powerhouses—Nike and Apple—at the height of their cultural influence and today, they reveal how hesitation vs. conviction has shaped each brand’s relevance. From iconic campaigns to moments of drift, we’re breaking down what it really takes for marketers to keep a brand powerful in a world that never stops moving.</p>

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<h5 class="wp-block-heading">Reference Links</h5>

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<li><a href="https://www.demandsage.com/iphone-user-statistics/">iPhone User Statistics</a></li>

<li><a href="https://www.brandvm.com/post/nikes-athlete-deals/">Nike's Record-Breaking Athlete Deals: The Power of Partnership | BrandVM</a></li>

<li><a href="https://www.youtube.com/watch?v=P4VBqTViEx4">Steve Jobs on Product Design</a></li>

<li><a href="https://www.theverge.com/news/701705/apple-tim-cook-design-team-report">Apple’s design team will report to Tim Cook | The Verge</a></li>

<li><a href="https://www.youtube.com/watch?v=TisBDas4BQA">Apple Pulls Another Ad | CNET</a></li>

<li><a href="https://timesofindia.indiatimes.com/sports/nba/top-stories/caitlin-clarks-response-to-nikes-super-bowl-commercial-sends-a-strong-statement-so-do-it-anyway/articleshow/118132646.cms">Caitlin Clark's response to Nike's Super Bowl Commercial | Times of India</a></li>

<li><a href="https://www.the-sun.com/sport/13532222/caitlin-clark-super-bowl-nike-advert/">Caitlin Clark-led Super Bowl commercial becomes $106 billion Nike’s most-watched video in record time | The Sun</a></li>

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<li><a href="https://www.youtube.com/watch?v=asKvPLmjxXY">The Underdogs: Swiped Mac | Apple at Work Ad</a></li>

<li><a href="https://adage.com/video/crush-ipad-pro-apple/">Crush! | iPad Pro Apple Ad</a></li>

<li><a href="https://www.tiktok.com/@martinmherlihy/video/7518019384904830222">College Pitch Deck TikTok | Apple Ad</a></li>

<li><a href="https://www.youtube.com/watch?v=ekZRoSCINLA">Dream Crazy with Colin Kaepernick | Nike Ad</a></li>

<li><a href="https://www.youtube.com/watch?v=dyPLCf4n-AI">Reloading with A’ja Wilson | Nike Ad</a></li>

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In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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<ul class="wp-block-list"><li><a href="https://www.demandsage.com/iphone-user-statistics/">iPhone User Statistics</a></li><li><a href="https://www.brandvm.com/post/nikes-athlete-deals/">Nike's Record-Breaking Athlete Deals: The Power of Partnership | BrandVM</a></li><li><a href="https://www.youtube.com/watch?v=P4VBqTViEx4">Steve Jobs on Product Design</a></li><li><a href="https://www.theverge.com/news/701705/apple-tim-cook-design-team-report">Apple’s design team will report to Tim Cook | The Verge</a></li><li><a href="https://www.youtube.com/watch?v=TisBDas4BQA">Apple Pulls Another Ad | CNET</a></li><li><a href="https://timesofindia.indiatimes.com/sports/nba/top-stories/caitlin-clarks-response-to-nikes-super-bowl-commercial-sends-a-strong-statement-so-do-it-anyway/articleshow/118132646.cms">Caitlin Clark's response to Nike's Super Bowl Commercial | Times of India</a></li><li><a href="https://www.the-sun.com/sport/13532222/caitlin-clark-super-bowl-nike-advert/">Caitlin Clark-led Super Bowl commercial becomes $106 billion Nike’s most-watched video in record time | The Sun</a></li><li></li></ul>

<ul class="wp-block-list"><li><a href="https://www.youtube.com/watch?v=asKvPLmjxXY">The Underdogs: Swiped Mac | Apple at Work Ad</a></li><li><a href="https://adage.com/video/crush-ipad-pro-apple/">Crush! | iPad Pro Apple Ad</a></li><li><a href="https://www.tiktok.com/@martinmherlihy/video/7518019384904830222">College Pitch Deck TikTok | Apple Ad</a></li><li><a href="https://www.youtube.com/watch?v=ekZRoSCINLA">Dream Crazy with Colin Kaepernick | Nike Ad</a></li><li><a href="https://www.youtube.com/watch?v=dyPLCf4n-AI">Reloading with A’ja Wilson | Nike Ad</a></li><li><a href="https://www.youtube.com/watch?v=b0Ezn5pZE7o">So Win. | Nike Ad</a></li></ul>

Apple vs. Nike: How Confidence Builds (and Breaks) Cultural Relevance