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<p>In this episode, it’s heat vs. heart as we look at American Eagle and Dove’s dramatically different approaches to marketing confidence. While AE leaned into—and is now doubling down on—risk with its viral “Great Jeans” campaign, Dove’s Real Beauty platform reinforces a decades-long commitment to honesty and self-acceptance. What does that mean for brand strategy today?</p>

<p>From headline-chasing stunts to purpose-led storytelling, Tom and Veronica break down what Gen Z is really responding to, and how viral heat stacks up against long-term brand equity in today’s marketing landscape.</p>

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In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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Brand2Brand Episode Graphic, S4E8: American Eagle vs Dove

American Eagle vs. Dove: Great Jeans Sparked Buzz, Real Beauty Built a Brand