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<p>Attention spans may be shrinking, but the smartest brands are proving that long-form storytelling still wins. In this episode of Brand2Brand, Tom and Veronica explore how HomeGoods and BILT have created binge-worthy series that blur the line between advertising and entertainment.</p>

<p>From building trust and brand loyalty to driving engagement and positive sentiment, we unpack how episodic storytelling builds deeper connections, why it’s becoming a powerful response to short-form-dominated platforms like TikTok and Instagram, and what it means for marketers looking to strengthen brand equity in a noisy digital world.</p>

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<marquee>Welcome to the wonderful world of blocks…</marquee>

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Start with the basic building block of all narrative.

In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

HomeGoods vs BILT: Why Long-form Storytelling Still Wins in a Short-form World