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<p>When it comes to healthcare and healthcare technology, success comes down to building trust—not hype.</p>

<p>In this episode of Brand2Brand, Tom and Veronica look at Epic and Eleos Health, two companies approaching healthcare innovation from completely different angles while solving for the same thing: creating better experiences for patients and clinicians alike.</p>

<p>Epic became one of the most widely adopted healthcare systems in the country by building consistency, reliability, and a trusted infrastructure for patient data. Eleos Health is tackling a different challenge entirely, using AI to reduce documentation burden and help clinicians spend more time focused on care instead of administrative work.</p>

<p>Tune in to explore how the strongest healthcare brands earn trust through the experiences they create—not the noise they make. From clinician burnout and workflow friction to AI adoption and patient experience, we'll break down how the word spreads when your product speaks for itself, and what marketers can learn from the brands quietly shaping modern care.</p>

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<h3 class="wp-block-heading">References</h3>

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<li><a href="https://www.youtube.com/watch?v=mxMd3SNEKCA&amp;t=3s">Eleos Health Statistics | Eleos Health</a></li>

<li><a href="https://www.cnbc.com/2025/08/16/how-epics-82-year-old-ceo-judy-faulkner-built-her-software-factory.html">Bill Gates meets Willy Wonka: How Epic’s 82-year-old billionaire CEO, Judy Faulkner, built her software factory | CNBC</a></li>

<li><a href="https://www.cnbc.com/2025/08/20/epic-ugm-2025-epic-touts-new-ai-tools.html">Epic touts new AI tools for patients and doctors at company’s annual meeting | CNBC</a></li>

<li><a href="https://www.youtube.com/watch?v=DM7MjaJq9No">Epic’s Approach to AI with Sean McGunigal, Director of AI at Epic | YouTube</a></li>

<li><a href="https://www.youtube.com/watch?v=JWAgzSg8ijg">The Accidental CEO - Judy Faulkner '65, Founder &amp; CEO of Epic | YouTube</a></li>

<li><a href="https://eleos.health/blog-posts/eleos-2025-ai-innovation-compassionate-care/">Eleos 2025 Reflections: A Landmark Year of AI Innovation in Compassionate Care | Eleos Health</a></li>

<li><a href="https://www.healthcareittoday.com/2025/02/18/eleos-raises-60m-series-c-to-transform-behavioral-health-with-ai-agents/">Eleos Raises $60M Series C to Transform Behavioral Health with AI Agents | Healthcare IT Today</a></li>

<li><a href="https://www.globenewswire.com/news-release/2025/10/20/3169406/0/en/Eleos-to-Launch-Polaris-AI-Advanced-Purpose-Built-Foundational-AI-Model-for-Post-Acute-Care-built-with-Google-Cloud-Technology.html">Eleos to Launch Polaris AI Advanced, Purpose-Built Foundational AI Model for Post-Acute Care, built with Google Cloud Technology | Globe Newswire</a></li>

<li><a href="https://www.youtube.com/watch?v=ITIwkdG1z0w">484 - Alon Joffe, Co-Founder &amp; CEO at Eleos Health | YouTube</a></li>

<li><a href="https://www.youtube.com/watch?v=isQmp5LLC7Y">How Eleos' AI Helped Me Beat Documentation Burnout in Community Health | YouTube</a></li>

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<h3 class="wp-block-heading">Other Brands Mentioned</h3>

<li><a href="https://www.azarahealthcare.com/">Azara Healthcare</a></li>

<li><a href="https://hearo.net/">Hearo Remote Supports</a></li>

<li><a href="https://www.boundarycare.com/">Boundary Care</a></li>

<li><a href="https://stationmd.com/">StationMD</a></li>

<li><a href="https://www.impruvonhealth.com/">Impruvon Health</a></li>

<li><a href="https://navigatinglifeapp.org">Navigating Life</a></li>

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<ul class="wp-block-list"><li><a href="https://www.youtube.com/watch?v=mxMd3SNEKCA&amp;t=3s">Eleos Health Statistics | Eleos Health</a></li><li><a href="https://www.cnbc.com/2025/08/16/how-epics-82-year-old-ceo-judy-faulkner-built-her-software-factory.html">Bill Gates meets Willy Wonka: How Epic’s 82-year-old billionaire CEO, Judy Faulkner, built her software factory | CNBC</a></li><li><a href="https://www.cnbc.com/2025/08/20/epic-ugm-2025-epic-touts-new-ai-tools.html">Epic touts new AI tools for patients and doctors at company’s annual meeting | CNBC</a></li><li><a href="https://www.youtube.com/watch?v=DM7MjaJq9No">Epic’s Approach to AI with Sean McGunigal, Director of AI at Epic | YouTube</a></li><li><a href="https://www.youtube.com/watch?v=JWAgzSg8ijg">The Accidental CEO - Judy Faulkner '65, Founder &amp; CEO of Epic | YouTube</a></li><li><a href="https://eleos.health/blog-posts/eleos-2025-ai-innovation-compassionate-care/">Eleos 2025 Reflections: A Landmark Year of AI Innovation in Compassionate Care | Eleos Health</a></li><li><a href="https://www.healthcareittoday.com/2025/02/18/eleos-raises-60m-series-c-to-transform-behavioral-health-with-ai-agents/">Eleos Raises $60M Series C to Transform Behavioral Health with AI Agents | Healthcare IT Today</a></li><li><a href="https://www.globenewswire.com/news-release/2025/10/20/3169406/0/en/Eleos-to-Launch-Polaris-AI-Advanced-Purpose-Built-Foundational-AI-Model-for-Post-Acute-Care-built-with-Google-Cloud-Technology.html">Eleos to Launch Polaris AI Advanced, Purpose-Built Foundational AI Model for Post-Acute Care, built with Google Cloud Technology | Globe Newswire</a></li><li><a href="https://www.youtube.com/watch?v=ITIwkdG1z0w">484 - Alon Joffe, Co-Founder &amp; CEO at Eleos Health | YouTube</a></li><li><a href="https://www.youtube.com/watch?v=isQmp5LLC7Y">How Eleos' AI Helped Me Beat Documentation Burnout in Community Health | YouTube</a></li></ul>

<ul class="wp-block-list"><li><a href="https://www.azarahealthcare.com/">Azara Healthcare</a></li><li><a href="https://hearo.net/">Hearo Remote Supports</a></li><li><a href="https://www.boundarycare.com/">Boundary Care</a></li><li><a href="https://stationmd.com/">StationMD</a></li><li><a href="https://www.impruvonhealth.com/">Impruvon Health</a></li><li><a href="https://navigatinglifeapp.org">Navigating Life</a></li></ul>

Epic vs Eleos Health: When Operational Experience Becomes Brand Strategy