Developing a New Way To Provide Care
The solution was Navigating Life, a fully compliant mobile application developed in partnership between Stirling Brandworks and Waypoint Interactive.
- User Research
- Brand Development
- App Interface Design
- Video Production
- Digital Marketing
- Maintenance & Support
Waypoint Interactive initially approached Stirling with a minimum viable product (MVP) of the Navigating Life mobile technology. The application was in an incomplete state, and Waypoint faced scalability issues.
Following a user experience (UX) audit and code review, we recommended a continuous development cycle starting with an overhaul of the existing technology and brand.
Once the application met the criteria for mass adoption, we established the right sales strategy required to bring it to market.
Getting To Market And Proving Value
Findings from the initial pilot provided critical data leveraged to adjust the technology’s mechanics and the marketing plan.
Finally, we built a sales-focused product website to house the suite of explainer videos, showcase the robust features, and encourage organizations to adopt the technology.
See More like this
Check out more application success stories.